Skip to main content

We’re all for styling a sister up, but it’s always sneakers over heels in our eyes.

Fashion is such a fun and easy way to express yourself and with Serafina Boutique, you can make sure you’re damn comfy while you do it. Their own brand of women’s clothing is designed right here in Adelaide and exclusively stocked online and in their stores around SA, including Unley, Norwood, Rundle Place, Castle Plaza, Westfield Marion, Westfield West Lakes, Golden Grove and their newest store in Elizabeth.

Image credit: Wayne Pearson

“Our clothing is for the everyday woman who loves bold, bright prints and classic staples that wash and wear well and feel great on. We’re big on layering and free flowing clothing, so you can walk out of the house each day feeling great, without having to put in too much effort,” owner Emily says.

And all of their designs are created with body shapes and sizes of all kinds in mind. “There are real women behind our design choices — it’s everything we look for ourselves and what our staff and customers tell us they’re after. So many of us have had kids and change shape and size as we get older, but that doesn’t mean squeezing into things we once wore or pieces that don’t work with our lifestyles. It’s about on-trend fabrics and cuts that give shape without clinging to your tummy or coming up short — and it’s different to what you’ll see elsewhere.”

One of the best parts? Grabbing your seasonal staples and some statement pieces for fun doesn’t cost an arm and a leg. “Because we do it all ourselves, we can keep our prices really reasonable,” Emily says.

Image credit: Wayne Pearson

Service with a genuine smile

With so much fast fashion and online shopping around, genuine service can be hard to come by. This is one of the things that sets Serafina apart, big time! “We’re not going to tell you what you want to hear to make a sale. We’ll always be respectfully honest and if something’s not working, we’ll work with you to find something that’s just right. So much thought goes into our creations and it’s everything to us that you love putting it on long after the shopping trip has ended.”

And there’s lots to get excited about with new-season stock dropping regularly. “Follow us on Instagram to get sneak peeks at our new arrivals and see real women from our team giving you styling tips.”

Image credit: supplied

But Emily’s biggest advice when it comes to shopping with Serafina? “Have fun! Don’t be afraid to try something on, even if you wouldn’t normally pick it. Sometimes you’ll surprise yourself and as long as you walk out feeling fantastic, our job is done.”


Em Worthington

Em Worthington

Writer and Content Creator for Adelady, her heart starts racing at the sight of a whiteboard or mere mention of a brainstorm.

Leave a Reply