In a world of fast trends, sustainable fashion feels like a breath of fresh air.

With the belief that recycling shouldn’t stop with cardboard, the team behind Prelove has introduced a new approach to shopping. The second you stroll through the grand doors of the historical Hove Town Hall into the spacious Prelove store, you’ll see the hidden gems on the timber racks.

Image credit :: Wayne Pearson

Embracing the phrase ‘one person’s trash is another person’s treasure’, this innovative business has taken secondhand clothing to a whole new level, giving it a boutique feel with gasp-worthy low prices. After spending some time in his wife’s home country of Finland, owner James found himself impressed by the way the locals approached secondhand clothing — providing customers with great fashion at low prices, while also allowing sellers to make back some of the money they spent on the clothes.

Fast forward seven years and James is thrilled to finally introduce Prelove to SA. “The fun part is, you never know what you’re going to find,” James says. And if you’re renting a stall, it’s a great way to recycle your unwanted clothes and make some money in the process.

Image credit :: Wayne Pearson

Erase any preconceived ideas you have of secondhand clothing because the items at Prelove are a whole new calibre. Carefully checked before sale, the rotation of sellers means the store is constantly refilled with different styles and designer items that would usually cost a bomb.

“Some of the designer stuff that you can walk away with is amazing. We’re constantly surprised by the pieces that come through our doors.”

Image credit :: Wayne Pearson

So, how does it work?

For sellers, there are three options to choose from, allowing you to be as involved in your clothing sale as you wish. Whether you want to take care of the barcoding, pricing and descriptions yourself, you’d rather drop off your items and let Prelove take care of it all for you, or you’ve got smaller high-value items that need to be kept in secure casing, Prelove has it covered.

Depending on how much you’ve got to sell, you can also hire racks of different sizes, starting from $80 per week (open Wednesday to Sunday). To book, give them a call or simply visit their store.

Millie xx

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Image credit :: Wayne Pearson

Millie Looker

Millie Looker

Writer, Content Creator, Events Manager and Operations sensation, she’s the backbone to ensuring Adelady runs like clockwork.

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