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When a pipe dream becomes a reality.

Co-owners Tiffany Cazzolato and Emily Fels began Luna Belle Boutique to provide stylish, comfortable and affordable fashion to women of all shapes and sizes. The ultimate goal: to make you feel fabulous!

From besties to business owners

It all began when Emily went on the hunt for a new pair of jeans. At eight months postpartum, she walked into Just Jeans, tentatively, but was instantly put at ease by the warm and bubbly sales assistant, Tiffany. “We instantly hit it off,” explains Emily.

From this one encounter, the girls formed a wonderful friendship, often joking about opening their own boutique to fulfil their mutual love of fashion, but never thinking it could happen.

Image credit: Wayne Pearson

Fast forward a few months, Tiffany and Emily were coincidentally both out of work and decided to take the leap and pursue their vision. “It just felt like the right time for both of us,” describes Tiffany.

And so, Luna Belle Boutique was born!

Early days

What began as an online fashion boutique with ‘pop-up’ appearances at markets throughout Adelaide, quickly grew into a booming business. “In our early days, we took a risk and applied to attend the Adelady Christmas Village, hoping someone would take a chance on us. We were so grateful that the Adelady girls did!” explains Emily.

Strength to strength

After just six months of online trade and with their business growing rapidly, Tiffany and Emily decided to take the next big step and open their very first brickand-mortar store!

“We found the perfect space within Colour You Beautiful, a dress hire shop in Mount Barker. This site contains several women-run businesses, all supporting and encouraging each other.”

Image credit: Wayne Pearson

With a 8–18 size range on offer and catering to your casual, work and dressy wardrobe must-haves, the girls at Luna Belle Boutique are always up for a styling session to ensure you feel your best. Their philosophy: to empower women to dress for themselves in a fun, affordable and inclusive way.

Having recently celebrated the store’s first birthday, it’s been a wild year for Tiffany and Emily. These fashionable powerhouses are now getting set for an even bigger and brighter future for Luna Belle Boutique. Go get ’em girls!

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Carrie Raymond

Carrie’s aim is to provide you with helpful content for all things ‘Adelaide’ — so no matter what info you’re looking for, you’ll be able to find it on our website.