Our Purpose


As Adelady and hello SA have continued to grow, we’ve always made a really conscious effort to stick close to who we are, and what we do.


Our mission is to support clients by providing a trusted advertising platform to help them grow.


Our vision is to become SA’s most trusted and influential media brand, recognised for helping hundreds of small to large businesses with positive, authentic content that is aimed to increase their brand awareness and subsequently grow.

Giving Back

We’ve always felt a social responsibility to give back where we can and use our platform to help others who are going through a tough time.

With an all-girl team full of empaths, we are always doing what we can to support charities and community groups here in South Australia.

Certainly not expected but definitely much appreciated, we’d love for you to help us where you can.

Hayley and Lauren x

Longest Table and Australian Breast Cancer Research

Adelady is so proud to be an ambassador for the Longest Table, raising funds for The Hospital Research Foundation Group – with a particular focus on Australian Breast Cancer Research. Since our first event in 2017 we’ve raised over $250,000 and our sights are set on the $300,000 mark this year. The Hospital Research Foundation Group fights against disease and illnesses by funding vital medical research and patient care services in the community.

Australian Breast Cancer Research (ABCR) is a charity of The Hospital Research Foundation Group. This research focuses on detection, management and treatment of breast cancer to help minimise the impact on Australian families. The research is both clinical and lab based with all donations going straight to breast cancer research. Australian Breast Cancer Research is particularly close to our hearts as both our mums have been touched by this disease, as well as close friends. We don’t want to see anyone else we love have to go through a struggle with breast cancer, so our aim is to help find a solution in whatever way we can.

Childhood Cancer Association

Hayley is a proud ambassador for the Childhood Cancer Association which provides practical, hands-on support to not only children with cancer but their parents, grandparents, siblings, and aunties and uncles. And they do this without a dollar of ongoing public funding.

Hutt Street Centre

Hutt St Centre is a place of connection and support, where people facing homelessness are empowered to rebuild their lives. Each month, more than 850 people walk through the doors in search of support. Eleven years ago Hayley’s brother Ryan was one of those people — and Hutt Street Centre did everything they could to try and help him get his life back on track.

Tragically, Ryan passed away in 2011 from alcohol addiction but Hayley’s family are forever grateful for the support and care they showed Ryan. Hayley is now a Hutt Street Centre ambassador and will continue to fly their flag.