Welcome To

Everything You’re Into

We LOVE where we live and there’s always a new gem to discover. Adelady and hello SA are all about sharing the best of South Australia with you!

Adelady was born over delicious banana bread and watermelon juice at Nature’s Providore in January 2015. Having worked together for almost five years, we simply missed each other when we left brekky radio and wanted to mash up our skills and passion to create something that would make us spring out of bed each morning.

Proud Adelaide gals, we’re passionate about seeing SA businesses boom and attracting visitors to our beautiful state. We love a luxe item but our hearts also race for a bargain, and we want everyone to experience the joy of what’s on offer across SA.

Whether your business is big or small, we love learning about what sets you apart and singing it from the rooftops. Exploring everything that’s style, fashion, food, art, health, fitness, fun and family… we love working with our crew to platter up delightful slices of gorgeous SA for all to enjoy on our website, social, magazine and TV show — hello SA!

Most of all, just like a juicy pineapple, Adelady is best enjoyed with friends.

Enjoy!

Hayley and Lauren xx

Meet The Team

Hayley Pearson

Co-Creator, Writer and TV Presenter for Adelady, Hayley still pinches herself that she’s doing her dream job — sharing the best of South Australia (and beyond) on her website, social media, magazine and TV show on Channel Nine with her bestie, Lauren.

Having gasbagged on radio across Australia since she was just 21, Hayley loved the adventures but was drawn back to Adelaide for family, friends and a brekky radio gig that she simply couldn’t resist.

In 2019 she chose Adelady over radio… and the rest is history! She’s always on the hunt for the best holiday houses around SA to soak up time with her husband, Jimmy, two beautiful boys, Austin and Alfie and her beloved dog Peggy.

A creative at heart, Hayley loves painting canvases in all shades of amazing and is obsessed with gorgeous clothes, art, homewares and will choose sneakers over heels in a heartbeat.

Fun fact: Can remember every single outfit that she’s ever worn to any big event, across her entire life. Probably because all her outfits have to fit in her tail… yes, she has a tail, but that’s a story for another day.

Lauren De Cesare

Lauren loves to talk AND she loves to talk business. Co-Creator, TV Presenter and Sales Director extraordinaire for Adelady and hello SA, when she’s not crafting the perfect campaign for clients, she’s emceeing local events.

Lover of her big Greek / Italian family, sausage dog Betty, and light of her life, baby Sofia, she’s in her element finding new spots to enjoy a vino and some delicious cheese with her girlfriends.

Never content to do anything less than fabulous, Lauren believes everything in life has room for fun and a good belly laugh. She’s the perfect dinner party invitee, loves to cook a meal and one day wants to sing and perform in a musical.

Former SA and NT Campaign Manager for the Leukaemia Foundation and Austereo Executive Radio Producer, Lauren’s driven by tapping into creative ways to celebrate SA brands with a difference.

Fun fact: Knows a person just from their number plates… #StalkerVibes, and can form a deeply emotional connection with everyone she meets!

Millie Looker

Millie is a force to be reckoned with! Writer, Magazine Producer, Content Creator, and Operations sensation, she’s the backbone to ensuring Adelady runs like clockwork.

The loves of her life are her dopey Golden Retriever Fred, and her cat who has the personality of a dog, Baz. When she’s not perfecting her backflips into pools in Bali, she’s plotting to own her dream pad on the Yorke Peninsula.

Millie first met Lauren and Hayley when she was working at the Leukaemia Foundation and it was love at first sight.

If you ever see her driving around Adelaide, please turn a blind eye as she is probably singing (badly) to Beyonce while drinking a coffee the size of her head.

Fun fact: Was born with a hole in her heart. That just means there’s more room for love, right?!

Kristy Zammit

Kristy brings her kick-ass relationship skills to the team as the Business Development Manager.

When Kristy joined the team, she very quickly became our loveable mother-hen and ultimate ray of sunshine. After years working in radio (which is how she met Hayley and Lauren), Kristy is the ultimate definition of a ‘people person’ — in fact, we’re pretty sure she’s secretly the mayor of Adelaide, because she knows everyone!

Life is busy for this mama of four (plus a fur baby), which is just how she likes it! If she’s not wheeling and dealing with Adelady, you’ll find her at her shack in Middleton spending some down time with her husband Andrew, or shopping up a storm at one of her many beloved Adelaide boutiques.

Fun fact: Can recite the alphabet backwards, and find a local connection with just about anyone she meets!

Felicity Allan

Felicity, otherwise known as Flic, is in her element as Adelady’s Travel Partnerships Manager. After more than 20 years working in the travel industry and travelling the world for a living, this Melbourne-born gal has settled into Adelaide life and is absolutely loving it. With a seriously hot husband and two energetic kids on her side, Flic sees her role with Adelady as the cherry on top.

When she’s not trawling travel websites looking for the hottest new destinations and travel experiences, you’ll find Flic at home with an open bottle of Clare Valley Riesling, entertaining friends and family. She’s a creative soul at heart, mixed with a dose of anxiety just to keep you on your toes. She makes a mean cheese platter, loves a good belly laugh, swears like a trooper and enjoys the finer things in life, namely seafood.

Flic’s passion for travel has never subsided and now she is excited to share the best of South Australia and beyond with you!

Fun fact: Kissed Robbie Williams on stage at his concert. Seriously, YouTube it!

Rhianna Dickson

Meet Rhi Rhi! Rhi is one of the newer pineapples to join our fruit salad as our Hay Lozzie Media and Events Manager. Obsessed with organisation, Rhi brings the team together and keeps everyone in line.

With a Bachelor of Marketing and Communications, Rhi has come from the PR industry and after owning her own small boutique PR consultancy, she decided it was time to brighten things up by working with this vibrant group of girls.

Flowing with ideas to help streamline our processes and build the Adelady, helloSA and Hay Lozzie Media brands, Rhi is across everything that we do — if you work with us, chances are she’ll pop up somewhere along the way for a chat!

Fun fact: Can do an amazing Stitch (from Lilo & Stitch) impersonation. Disney, call us!

Tory Bickley

Office Manager and Sales Support extraordinaire, Tory brings a vibrant energy to the Adelady office and will often have the whole team singing by 9.03am!

With a glittery background in all kinds of industries, Tory has a wealth of knowledge that we all draw from. Warmly nicknamed the Contract Queen, she knows her way around Google Docs like you wouldn’t believe and keeps us all in line with her killer organisation skills.

Tory also juggles #WorkLife and #MumLife effortlessly, with two boys, two cats and a supportive husband every step of the way.

Fun fact: Her hot chocolates are good enough for royalty. No, seriously — Tory used to make hot chocolates for Princess Kate, back in Her Majesty’s college days!

Isabella Feleppa

Meet Isabella ‘Bella’ Feleppa: our content creator and coordinator extraordinaire!

A dynamic mix of Italian and Greek, Bella comes from a radio background (she’s a mini Lauren!). She blends kindness with creativity, loves a laugh, is up for anything and everything — and she always brings in mouthwatering lunches made by her Mama (seriously, we’re all secretly hoping she’ll share).

Fun fact: She’s an excellent singer, and a speed-reader — but the big question is… can she do both at the same time?!

Michael ‘Moggy’ Mogg

Meet Moggy, our first in-office AdeLad, who’s embraced the endless girl talk with ease. After years of being an honorary part of the team, we finally made it official and now he’s our resident videographer, capturing all the best moments.

Outside of the office, Moggy is a husband and dad of two beautiful little boys — if you see him sporting a “World’s Best Dad” mug, it’s totally earned!

Fun fact: Has fought twice in the ring with one win under his belt — we clearly hired our resident AdeLad to keep us safe!

Laura Bakhtiarian

Outrageously creative Food Content Creator, Laura is Adelady number three. She’s the ultimate cook, photo stylist and recipe creator who can make raw chicken look irresistible and whip up a feast for an intimate group of 50 with her eyes closed.

What she lacks in grammar and phonetics, she makes up for with striking beauty and lightning-quick wit. She’s a loving wife, mum of two kiddos and one fur baby, and loves bringing back old-school community hangs with her Open Garage events.

Laura’s spends her days indulging in her coffee obsession and you can feast your eyes on her contagious vibe @piecesofme on Instagram. We love her as much as she loves Allen’s lollies.

Fun fact: She’s the ultimate coffee snob — she will NEVER drink an instant coffee. In fact, she’s so fussy that if you see her at a coffee shop, then you know for a fact that the coffee’s good.

Carrie Raymond

Meet Carrie, who certainly puts the C in crazy and pretty much lives with the cuckoo out of her clock! Life is never dull when this gal’s around.

Carrie is a busy mum of two kids (as well as two fur babies) and when she’s not steering the ship at home, you’ll find her at Adelady surrounded by snacks, sipping on hot water (don’t knock it till you try it) and writing up a storm.

When it comes to Carrie — no topic is off limits. She likes to skip the small talk and jump straight to the big talk. A fiercely loyal friend who will stand up for what’s right and always have your back. An open book, down to earth and relatable — Carrie is happiest surrounded by family, or belly laughing until she’s wheezy with her girlfriends. (There must always be food and wine involved).

Carrie’s aim is to provide you with helpful content for all things ‘Adelaide’ — so no matter what info you’re looking for, you’ll be able to find it on our website.

Fun fact: Is a serial practical joker and generally carries a fake poo or a spider in her bag at all times. The rest of us live our lives in fear.

Tom Rehn

He’s mad about cricket, footy and every sport in between — and now Sports Reporter Tom Rhen has joined the Adelady team as the very first AdeLad and co-host of hello SA!

With over 12 years’ experience in the media industry as an accomplished MC, sports commentator and radio presenter, Tom presents the Channel 9 weekend sport. He’s known for his engaging passion and dedication while breaking the biggest stories in sport and has even covered the 2008 Beijing Olympics and the Australian Open.

Tom has a beautiful wife, Sara, and is the proud papa of Xavier, Harry, and Charlie.

Fun fact: Tom can play the trumpet! Maybe it’s his wriggly ears and nose, which he can move up and down at the same time, that help with his musical ability…