Alexandra Lingerie is celebrating a decade of specialist bra fittings, beautiful lingerie and helping women feel confident in their own skin, no matter their size.
For 10 years, Adelaide women have flocked to Alexandra Lingerie, not just looking for bras, but the RIGHT bras! Their inclusive range, expert knowledge and warm approach have made it a trusted name in lingerie. And what better way to mark this incredible milestone than by ‘hooking you up’ with some pointers? You might have 99 problems, but they’ll make sure a bra ain’t one! Here are Owner Alexandra Vaissières’ top ten tips for the perfect fit:
1. Fit is everything
“If you haven’t been professionally fitted, chances are you’re wearing the wrong size — 80 percent of women are! If your straps keep slipping, your cups gape, or your band rides up at the back, it’s time to come and see us.”
2. Firm beginnings
“A well-fitted bra should feel firm, with the band providing 90 percent of the support and the straps just 10 percent. Light pressure marks are normal, but deep indentations or chafing usually mean your bra is too loose, rather than too tight.”
3. Don’t fear the nipple!
“Nipples are completely normal, but if you prefer extra coverage, a moulded bra isn’t your only option. Silicone nipple covers (aka ‘headlight dimmers’) offer full disguise, while lace and embroidery can provide a more subtle camouflage.”
4. Know your lingerie lingo
“Padded and moulded aren’t the same thing. Soft-cup and non-wired are also different. And Double D is far from the biggest size available! Don’t worry; your fitter will guide you through all the lingerie lingo.”
5. Your breasts will change — embrace it!
“Bodies change and so do breasts. That’s why a fitting every 10–12 months is key to ensuring your bras keep up with your shape. A well-fitted bra will lift, support and help you feel fabulous at every stage of life.
6. Underwires should be comfy (yes, really!)
“If your underwire is digging in or sitting on your breast tissue, it’s not the right fit. A properly fitted bra has the underwire sitting behind your breast tissue, providing the necessary support without poking or pinching.”
7. Foundations first
“There’s nothing worse than falling in love with the perfect outfit, only to realise you don’t have a bra to wear with it. Build your lingerie wardrobe first and dressing will be a whole lot easier.”
8. Feeling hot, hot, hot?
“Our bodies fluctuate with the weather. When we’re warm, we expand, so a snug bra might feel extra firm on a hot day. Plan your fitting for a cooler day, but don’t worry, Alexandra Lingerie keeps the boutique toasty warm in winter!”
9. Invest in your breasts
“A bra is something you wear every single day, so it’s worth investing in quality. Ideally, rotate between three bras to extend their lifespan and wherever possible, hand wash for longevity.”
10. YOU are the boss of your boobs!
“At Alexandra Lingerie, our goal is to empower you with knowledge and expert fittings so you can make the best choice for YOU. The right bra is the one that makes you feel comfortable, confident and fabulous!”
You might walk into Alexandra Lingerie feeling a little unsure, but you’ll walk out supported and ready to take on the world — one perfectly fitted bra at a time. Happy 10th birthday, Alexandra Lingerie. We know the ‘breast’ is yet to come!
Shop 36-38 Adelaide Arcade, Rundle Mall
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