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henley general is taking you from beachwear to the bar.

Henley is more than just a beautiful beach — it’s also their family’s home and now, the heart of their brand new clothing brand.

Image Credit :: Wayne Pearson

henley general started as many great businesses do — with a gap in the market and a business plan in the living room. “We think the Henley coastline is just amazing and started to notice that Henley Beach wasn’t really represented through clothing. Plus, my husband Matty didn’t have anything to wear straight from the beach to the bar, so we thought, ‘Let’s create it ourselves!’” Zenna says.

“Our dream is to help everyone celebrate beach life. Whether that’s chilling with family and friends, or playing with the kids and walking the dog. Beach life has so much to offer, and to us, the journey starts with good quality and comfortable clothing,” says Matty.

Image Credit :: Sam Oster 

Matty, who’s also the owner and director of the couple’s engineering firm, is discovering his inner fashionista, and the first few designs came easily. “We started off just designing the clothes that we’d love to wear — as long as they were high quality, a little bit luxe, liveable and represented beach life, we were happy.”

After launching their first release at the Henley Square Market and online, the range has exploded to include men’s and women’s t-shirts, towels, hats, a kids range, matching linen sets, beautiful dresses, and 100 percent preshrunk cotton oversized beach bags that can be thrown straight in the wash — with plenty of new ideas also in the pipeline. It’s hard to believe this booming business isn’t even a year old!

Image Credit :: Sam Oster 

With community at the heart of it all, it’s no surprise that the locals are snapping up the goods — we’ve even heard rumours that henley general is set to be stocked in other retail stores soon, so keep your eyes peeled and your wallet ready!




Millie Looker

Millie Looker

Writer, Content Creator, Events Manager and Operations sensation, she’s the backbone to ensuring Adelady runs like clockwork.

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