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Every woman deserves the perfect dress on her big day, no matter her size or shape.

You’re too fat — we don’t have anything for you here.” That shocking sentence was said to Adelaide gal Mascia when she was searching for her dream dress to walk down the aisle.

“Stuff that,” she thought and out of a humiliating situation came a brilliant idea! “I’m going to start a bridal shop that will make dresses for any woman, no matter what shape or size she is.” And so, Bridal Fusion By Mascia was born.

This bridal and formal wear shop stands head and shoulders above the rest because of its point of difference. “We don’t care about size here; it’s not even a thing. All we’re concerned about is making sure women of all body shapes find their dream dress. I can look at a woman’s body and know what will look amazing on her,” says Mascia.

Step inside her award-winning bridal shop in Port Adelaide and you’ll notice that every dress is designed to flatter with expert construction, exquisite fabrics and beautiful details. It’s no wonder everyone who meets Mascia raves about her.

Her fabulous team of rule breakers have shaken up the bridal industry in South Australia, offering stunning wedding dresses, formal dresses, flower girl dresses, accessories and even men’s formal wear (BFM Groomed) for all shapes and sizes. And there’s no judgment when you step inside.

Mascia takes her staff under her wing and gives them the confidence that they lacked for various reasons. “I do my best to create a safe place and try to give people opportunities that they may not have received elsewhere.”

Mascia’s not just a great ideas person, she also designs her own pieces! “I’m so proud to offer exclusive in-house couture with my own brand, Always Roberta. With traditional-style to bespoke dresses, you don’t have to comply. You can be yourself; you can be you,” smiles Mascia.

And the cream on top? You won’t have to take out a second mortgage to pay for your dream dress. “I’ve always tried my best to keep my dresses affordable and I even started another store, now an extension of the HQ store called Encore in College Park, where dresses start from just $20.”

Meet Dorothy…

… the mobile bridal shop van! Dorothy will be visiting regional towns all over South Australia and she’ll be packed with a stunning assortment of wedding dresses — so if you’re a country gal getting married, keep an eye and an ear out for Dorothy’s whereabouts.


Hayley Pearson

Hayley Pearson

Co-Creator and Writer for Adelady, she still gets goosebumps that she’s combined her creative passion with sharing the best of her stunning home state.

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