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Who better to make the ultimate mum-bags, than the two mama bears behind Willow Bay?

Fans of Willow Bay since their first neoprene tote, we were refreshing the website like there was no tomorrow when we heard there were two new bags up for grabs: The Nappy Bag and The Metro Neoprene Tote.

Photo :: Haley Renee Photography

Owners Tammy and Hayley were the ultimate source of wisdom. “As members of the mum-club, we know what’s needed in a bag — most importantly, pockets,” laughs Tammy. It doesn’t matter whether you’re already a mum, soon-to-be a mum, know a mum, or are just a fan of pockets — you need to know about these brand-spanking-new designs. They’re so much more than just a bag.

  The Metro Neoprene Bag

The Nappy Bag 

This beauty is Willow Bay’s first specifically designed neoprene Nappy Bag. With two front-open pockets for the things you need to grab while juggling a child, this bag also includes two side pockets for bottles, plus a pocket on each end — one with a zip, and one holding the included change mat. Talk about bonus value!

Fully lined with wipeable material, there are six segmented pockets inside — say goodbye to searching around for a dummy. The strong structure means it can be propped up in an emergency (you know, the ‘baby poo shooting up the back of a jumpsuit’ kind), and the crossbody strap leaves you hands-free.

“We chose black because we wanted it to be chic, hide stains, and be suitable for dads, too,” says Hayley.

The Nappy Bag | Photo :: Haley Renee Photography 

The Metro Neoprene Tote

This one’s good for anyone that loves pockets. The same size and shape as the classic neoprene tote, this baby is fully enclosed with a top zip, two side bottle pockets, and an open front pocket for easy access. Inside are more pockets to store valuables, with a handy crossbody detachable and adjustable strap to finish it off.

We have a deal for you!

We’ve secured 20% off all Willow Bay bags — just use the promo code ADELADY at checkout! You’ll love their huge range of designs and a guaranteed 12 month warranty. So, what are you waiting for? Happy shopping! Valid until 30 June 2021.

Millie xx


Millie Looker

Millie Looker

Writer, Content Creator, Events Manager and Operations sensation, she’s the backbone to ensuring Adelady runs like clockwork.

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