Based in Port Adelaide, Byrdie Lane is a brand-spanking-new collaborative store and the home of slow sustainable labels and quality preloved fashion. Selling ethically sourced and newly designed items alongside the very best of Adelaide’s preloved clothing, Byrdie is everything I love.
I’ll never forget the first time I discovered preloved clothes — I was 14 and still finding my own style. I dallied in boho, rocked a bit of grunge, trialled a preppy vibe, and eventually decided that none of them were quite right, and no single store could provide exactly what I was looking for.
Enter, my first pre-loved clothing experience. I discovered the art of op shopping, a place where a million different styles come together at a VERY reasonable price. I realised that my personal style involved a lot of tops that initially looked a bit “weird”, but could be transformed with the right pair of jeans, boots, and a jacket. And thus, my love for sustainable fashion and preloved clothing was born.
Brydie shares a similar love for high quality, designer label and unique one-off pieces of preloved clothing, mixed with a passion for sustainable fashion which ultimately led her down the path of Byrdie Lane.
So how does it work?
Unlike your classic op shop, Byrdie Lane gives individual sellers the platform and power to sell their own items. If you haven’t done a huge closet clean out in a while, put your ruthless hat on and start sorting out your clothes. You might be surprised at what you discover — a Supré rah-rah skirt from 2007, a bedazzled trucker cap from 2005, your year 7 graduation outfit — all of which are probably best kept in the past…
Amongst these gems though, you might also discover some awesome pieces that might not be ‘you’ anymore, but could bring a lot of joy to somebody else. This is where Byrdie Lane comes in — for only $69, you can hire a rack for 6 days and sell your own items with complete control. With the help of a handy app (man we love technology these days), you can track your sales in real time, and keep 100% of the profits. There’s also the flexibility to add more items to your rack throughout the week if you find yourself selling out fast.
For customers, the real beauty is having reasonably priced high-end fashion at your fingertips, with a dozen different styles to choose from in one place under some of the world’s most loved labels — in my visit, I fell in love with items from brands such as Shona Joy, Keepsake, Scanlan Theodore, Jimmy Choo, Micheal Kors, Seed, ASOS, Country Road, Witchery, Kookai, and other eclectic vintage pieces.
In a world of “we want it, and we want it NOW”, it’s so important to support the people that are taking a step back from fast fashion and designing clothing that is slow and sustainable instead. In the support of sustainable fashion, Byrdie Lane has included a space for designers to showcase their ethically produced clothing, accessories, and more. It’s a great reminder to take a breath and find ways to support the people that are looking out for the world around us.
For customers that care about shopping in a healthy way, you’ll be able to find designers such as The Travelling Kimono and Naturally Dyed by Sue. And if you’re a designer with a brand that delivers in quality, sustainability and ethos — get in touch here.
Byrdie Lane’s doors have only been open for a couple of days, but I’ve already found some outfits that I’m absolutely in love with. Here are some of my top picks. I’d say pop in quickly before all the awesome outfits disappear, but I have a feeling this Byrdie Lane is just going to keep getting better and better…